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Our History


NovoaMedSpa was established in 2012 that evolved from Perfect Image Cosmetic Surgery which was created in 2006.

Perfect Image was originally created in 2005 as part of First Choice OB/GYN Associates. First Choice was one of the largest OB/GYN practices in El Paso which then expanded its services to include cosmetic procedures based on the requests of its patients. It immediately became a very successful endeavor so large that First Choice could no longer accommodate both practices in one office. Cosmetic procedures then were formally introduced through Perfect Image Cosmetic Surgery.

Novoa MedSpa prides itself on providing more services and higher customer satisfaction than anyone else. To set the expectations and standards of our practice any lower would make us feel that we were simply not trying to do our best. From its commencement, this is exactly what Novoa MedSpa has done and will continue to do.

Our Surgeon

Julio C. Novoa Jr., M.D.

Cosmetic Surgeon

With over 20 years of experience in the industry, Dr. Novoa serves as the Cosmetic Surgeon at our practice.

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What makes us different


Our Facility

Novoa MedSpa distinguishes itself in the El Paso community by being the only LEVEL 3 Office-Based Cosmetic OB/GYN surgical center licensed by the state of Texas.

AWAKE Surgeries

Our cosmetic surgeries are performed while the patient is "awake" by using tumescent anesthesia which provides a far greater level of safety as compared to general anesthesia which distinguishes itself as the optimal choice for cosmetic surgery.

Safe & Effective Results

The Novoa MedSpa has an unprecedented safety record, having documented over 4000 fully conscious medical and cosmetic surgical procedures, including trademarked AWAKE cosmetic surgeries, such as AWAKE Breast Augmentation